Employee Advocacy

Turn Your Team Into Your Most Powerful Marketing Channel

Employee advocacy generates 8x more engagement than brand channels alone. Amplify coordinates the entire cycle — from content creation to participation tracking to rewards.

8x engagement

vs. brand channels alone

60-80% lower CAC

Than traditional marketing

Zero friction

Team participates in one click

The problem

Your brand posts into the void. Your team scrolls past.

Companies spend thousands creating content but employees never amplify it. Manual coordination via Slack and email gets ignored. No tracking, no incentive, no results.

01

You create great content

02

Employees never share it

03

Manual coordination fails

04

Zero visibility into what works

Two approaches

Content Creation + Post Amplification

Two strategies, one platform. Mix and match based on your goals.

Content Creation

Empower your team to publish original content that amplifies your brand. AI generates drafts — employees personalize and post.

  • AI-generated drafts matching employee tone
  • Thought leadership for LinkedIn, X, and more
  • Brand guidelines baked into every suggestion
  • One-click publishing from dashboard or chat

Post Amplification

Boost company posts by coordinating your team to like, repost, and reply. Maximum reach with minimum effort.

  • Like — boost engagement metrics instantly
  • Repost — extend reach to every employee network
  • Reply — AI-crafted responses employees personalize
  • Full participation tracking on every action
How it works

Four steps. Runs on autopilot.

Set up once. Your team participates with zero friction.

Step 01

Set Your Strategy

Define goals, brand guidelines, and messaging themes. Choose between content creation, post amplification, or both.

Step 02

AI Creates Opportunities

Finds posts, generates drafts, and packages one-click engagement opportunities ready for your team.

Step 03

Team Engages

Notifications via dashboard, Slack, Teams, WhatsApp, or Telegram. One click to participate — no friction.

Step 04

Track and Reward

Live leaderboards track every action. Reward top performers weekly or monthly with prizes you choose.

Distribution

Meet your team where they already are

No new app to install. Engagement flows through channels your team already uses.

Web Dashboard

Full-featured dashboard for browsing opportunities, posting content, and tracking leaderboard standings.

Slack and Teams

Opportunities appear in a dedicated channel. Employees react or click to participate without leaving their workflow.

WhatsApp and Telegram

Push notifications with pre-crafted content, perfect for distributed teams and employees who live on mobile.

Gamification

Competition drives participation

Built-in leaderboards and competition modes keep your team engaged week after week.

Live Leaderboards

Real-time rankings by individual, team, department, or location

#1Marketing Team
2,840 pts
#2Engineering
2,210 pts
#3Sales
1,950 pts
#4Product
1,420 pts

Competition Modes

Set up competitions that match your company culture

Individual vs Individual

Personal rankings across the org

Team vs Team

Department competitions for bragging rights

Location vs Location

Office-to-office challenges for distributed teams

Rewards

Reward however you want

Cash, perks, recognition — or no rewards at all. You decide what motivates your team.

Cash Bonus

Perks and Swag

Team Dinner

Salary Bonus

Performance Score

Team Outing

For every team size

From 10-person startups to 10,000-employee enterprises

Startups

10-50 employees

Every network matters when building from zero. Get your whole company amplifying launches, updates, and wins.

Mid-Market

50-500 employees

Scale social presence without scaling your marketing team. Department competitions keep engagement high.

Enterprise

500+ employees

Multi-location competitions, SSO integration, compliance guardrails, and leadership analytics.

See it in action

Your team will actually want to use this

Clean, intuitive, and designed to make participation effortless. No training required — your team can start in seconds.

Campaign Dashboard

Your team sees every amplification opportunity at a glance

Campaign dashboard showing active company campaigns with platform badges, engagement metrics, and team participation
Team Leaderboard

Real-time rankings drive healthy competition

Team leaderboard showing top amplifiers ranked by stars earned with avatars and campaign counts
Individual Tracking

Every employee sees their impact and contribution history

Individual stars dashboard showing total contributions, campaigns supported, and recent activity feed
Get started

Ready to activate your team?

See how Amplify for Companies can turn your employees into your strongest marketing channel. Book a demo and we will build a custom plan for your organization.