How much LinkedIn reach is your team sitting on?
Your biggest dormant marketing asset is the people you already pay. Paste a LinkedIn company URL - we'll add up every employee's followers.
How much LinkedIn reach does your team have?
The LinkedIn reach scan adds up the followers of a company's employees and compares that combined audience with the brand page. Paste a LinkedIn company URL to see a sample of the first five employees, then run the full scan to see the people driving the most potential reach.
Frequently asked questions
- What is employee advocacy?
- Employee advocacy is when a company's own people share its posts and news from their personal accounts. People trust people more than brand pages, so the same message usually travels further, and earns more engagement, when an employee posts it.
- How is the reach calculated?
- We find the employees listed on the company's LinkedIn page, add up their followers and compare the total with the brand page's followers. The result is potential reach: an upper bound on who could see a post, not a guarantee of views.
- How do I estimate the ROI of employee advocacy?
- Use the amplification calculator: enter your brand page's followers, your team size and their average followers to see how combined reach scales when employees share the same post. Open the calculator.
- How do I turn that reach into results?
- Run an Amplify space: invite your team, give them posts to share, and reward the people who show up with points, perks or cash. Amplify for companies.
Related: Amplify for companies · Amplification calculator