Brief your crew, pick how they can help, and turn the people closest to you into the people who show up on launch day.
The problem
Your closest friends would help if you asked — but you don't have a way to ask.
Paid posts don't sound like your product. Your crew does.
A flurry of tweets, then silence. No throughline.
Same launch, six tools, six message variants, six lost threads.
The reframe
The people who already believe in what you're building are worth more than a paid post. Give them a brief, give them a way to show up, and they will.
How it works
One short form: what you're launching, who it's for, your launch date.
Activate Amplify, Reply in the wild, or Create from the workbench — one tool at a time, whenever you're ready.
Members see every active tool, with a clear next step on each, and pitch in.
Watch the leaderboard fill up as launch day approaches.
The tools
Turn them on one at a time, in any order. Members see every active tool with a clear "what you're expected to do" label.
Paste your launch posts. Members like, repost, and quote them on the source platform.
Members get an AI-adapted version for each target network and share it manually.
Set keywords. We surface relevant posts and draft replies your crew can post.
Brief the crew. Members write, film, or design their own piece and submit the URL.
Who it's for
From an indie SaaS to a Product Hunt push to a fundraising milestone — anything you want a coordinated crew to show up for.
Get your community talking about it before, during, and after — without a paid creator push.
Round closes, big customer wins, headcount milestones — moments worth a real campaign.
Where launches happen