5× the followers.
15× the reach.
2–5%
Brand organic reach
8×
Employee engagement boost
10×
Avg. employee network size
1.4
Power-law exponent
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How the employee advocacy calculator works
The amplification calculator estimates how far a post travels when your team shares it, compared with the brand page alone. Enter your brand page's followers, how many people will reshare, and their average followers; it accounts for people trusting a person more than a brand, and for personal networks barely overlapping.
Frequently asked questions
- Why does reach grow faster than headcount?
- Each person brings a mostly separate audience, so adding people adds new reach rather than repeating the same followers, and posts from a person tend to earn more engagement than the same post from a brand page.
- Can I use my company's real numbers?
- Yes. Scan your company: paste its LinkedIn URL and we add up your employees' actual followers. Scan a company.
Related: LinkedIn reach scan · Amplify for companies