Example report. The format, on a made-up product — not a real check. Yours is built the same way, from your own panelists' screenshots.
Example report

Where Northsky lands on “best analytics tool for solo founders”.

12 first pages · 4 countries · mobile + desktop

67%
Found on page one
#4.5
Median position when found
25%
On screen, no scrolling
12
Results read · of 14
The verdict

Northsky is on the first page for this query two times in three, but almost never where anyone is looking: a median position of 4.5, with an AI Overview and an average of 2.4 ads above it. On a phone in the US — the largest segment — nobody saw the link without scrolling past three screens, and the overview answered the question before they got there. The people who did reach it mostly opened it and liked what they found. The problem on this query is not the product, and it is not really the ranking. It is that position four on a page shaped like this one is not a position anybody sees.

The shape of the page

What was competing for the click.

A position means nothing until you know what sits above it. This is what the first page was actually made of when your buyers looked at it.

75%
Saw an AI Overview
22%
…that cited you
2.4
Ads above the first result
5
Opened your result

“Opened your result” counts panelists who chose to click through after seeing the page. Everyone was paid the same either way.

Who saw what

Nobody sees the same first page.

One query, one product, one day. A rank tracker reports a single number for all of these rows.

SegmentFound youMedian rankOn screenAI Overview
United States · Mobile
signed in
2 of 4#70 of 44 of 4
Portugal · Desktop
3 of 3#32 of 32 of 3
United Kingdom · Mobile
signed out
2 of 3#50 of 32 of 3
Germany · Desktop
1 of 2#41 of 21 of 2
Who's taking the click

The domains above you, and what they promise.

plausible.io

Privacy-first analytics you can read in one screen — named in the overview almost every time.

on 11 pagesavg #1.4outranked you 6×
reddit.com

A thread of founders arguing about what they actually use. Panelists opened it first, twice.

on 10 pagesavg #2.3outranked you 6×
indiehackers.com

A written comparison by someone who sounds like the reader.

on 7 pagesavg #3.6outranked you 4×
fathom.com

The other privacy-first option, with pricing in the snippet.

on 6 pagesavg #4.2outranked you 3×
medium.com

A listicle. Dated, and panelists said so.

on 4 pagesavg #6.5outranked you 1×
In their words

What a real buyer said, looking at your result.

Set up in an afternoon is exactly what I wanted to hear, and it was the only result that said it in the title.
Portugal · Desktop
I read the AI answer, tapped the Reddit thread, and never scrolled far enough to see it.
United States · Mobile
The description is all features. Everyone above it told me what it costs.
United Kingdom · Mobile
Opened it and the landing page answered in about five seconds — more than I can say for the two above it.
Germany · Desktop
I'd never heard of it, and nothing on the result told me anyone else uses it.
United States · Mobile
Why they scrolled past

Ranked by how often people actually said it.

  1. 1

    The AI Overview answers the question first, and doesn't name you

    Three in four panelists got an overview, and it cited Northsky in only two of those. Several said they read it and stopped. The competitors it does cite are the ones with a page written as a direct answer to this exact question.

    9 of 12 saw an overview; 7 of those never reached an organic result
  2. 2

    On a phone, position four is three screens down

    With an overview and two to three ads above the organic list, nobody in the mobile segments saw the link without scrolling. The desktop segments, at a similar rank, mostly did.

    0 of 7 mobile panelists saw it without scrolling
  3. 3

    The snippet lists features where everyone else states a price

    Four panelists independently contrasted the description with the results above it, which lead on cost or on a plain statement of who it's for.

    4 of 8 who saw the result
  4. 4

    No signal that anyone else uses it

    The results that won the click were a forum thread and a written comparison — both carrying other people's opinions. Two panelists said they trusted those precisely because a company hadn't written them.

    2 of 8 who saw the result
The one-line fix

A result worth clicking.

The current title ranks fine and reads as a product name plus a feature. The panelists who clicked all quoted the same phrase — set up in an afternoon — and the ones who didn't all named the missing price. Both belong above the fold of the snippet.

Proposed title

Northsky — analytics for solo founders, set up in an afternoon

Proposed description

Privacy-first, no cookie banner, $9/mo. One snippet, one dashboard, nothing to configure. Built for one-person teams.

What to do about it

The fixes, highest leverage first.

Write the page the overview wants to cite

High

A short, direct answer to this exact question — who it's for, what it costs, what it doesn't do — on its own URL. The domains the overview cites all have one; Northsky's closest page is a feature tour.

answers: The AI Overview answers the question first, and doesn't name you

Put the price and the timeframe in the title and meta

High

Free to ship, and it addresses the two things panelists said out loud. See the proposed rewrite above.

answers: The snippet lists features where everyone else states a price

Get into the Reddit thread that ranks above you

Med

It took the click from two panelists directly, and it feeds the overview. Being named there by someone who actually uses the product does more on this query than moving from four to three.

answers: No signal that anyone else uses it

Re-run this check after the changes ship

Ongoing

The same query, the same segments. Position is the wrong thing to watch — watch the share of panelists who see the link at all.

answers: On a phone, position four is three screens down
What they'd have typed instead

The queries your buyers volunteered.

Unprompted, from people in the market. Each one is a check you could run next.

simplest analytics for a side projectgoogle analytics alternative for one personprivacy friendly analytics small sitewhat analytics do indie hackers use
Method

12 readable first pages out of 14 submissions, on google, captured by real people from their own devices and accounts. Every panelist was paid the same whether or not Northsky appeared, and whether or not they clicked. Phrasings accepted: best analytics tool for solo founders; simple analytics for indie hackers.

Twelve readable first pages across four countries is enough to see a pattern, not enough to trust a percentage to the point. The mobile segments are the largest and the least favourable, which is representative of this query's traffic but not of every query. This is an example report on a fictional product, shown to illustrate the format.

Generated September 11, 2026

Run the same check on the next query.