Retro · for projects that haven't launched a token yet

Turn the people who carried your launch into your first holders.

Drop in your launch post. Retro finds everyone who actually carried it — every quote, reply and repost — weights them by the reach they delivered, and turns that into a claimable share of the token you haven't launched yet.

Free · no account · about a minute

  • Free, no account
  • Every share shows its working
  • Disclosure required, by us
Launch day, no token

Distribution costs money you don't have yet.

Creators want cash you don't have

A mid-tier crypto creator quotes four figures per post, upfront, in stablecoins — before you've raised, before you've launched, and with no obligation to still be around next week.

The people who'd do it for free are already there

They quoted you at midnight. They replied with the thing your own copy failed to say. They have no equity, no allocation, and no reason to still care in March.

You have supply, not budget

The one asset a pre-token project has in abundance is the thing it hasn't issued yet — and no clean way to point it at the people who earned it.

Retro closes the gap between the two. The people already doing it for free become the people holding the token — paid out of supply, not out of the bank account you're trying to make last another six months.

How it works

Commit up front. Measure after. Pay what was earned.

01

Commit before the post goes up

You set aside a slice of supply and say so publicly. That commitment is the thing that moves people — the measuring and the paying both happen later.

02

People carry it

Quotes, replies, reposts. Their own words, their own accounts, their own audiences. Nobody is briefed and nobody invoices.

03

Retro measures who actually did

We pull the whole quote and reply graph off the post and score every person on reach delivered, resonance, how far past their own audience they got, and how early they showed up.

04

You fund it, they claim it

Once the token exists you deposit the pool and each person claims their share against the leaderboard they can already see. You never handle a spreadsheet of wallets.

The order matters. A reward nobody knew about buys goodwill after the fact; it can't make anyone show up. What moves people is the commitment being public before the post goes out — the measuring is what makes it fair, not what makes it work.

The leaderboard

Everyone can see exactly why they got what they got.

Example · made-up project

Below is a full run on Halcyon, a project we invented, with a 2.0M $HALO pool. No real accounts, no real pool — but every number on it is computed by the same engine that would run on your post, including the two farm accounts it caught and damped.

Total reach
748K
184K on the post · 564K from everyone else
Carried by others
75%
share of reach that came from audiences you don't own
Audience multiple
220×
total reach against your own follower count
Amplifiers
20
9 quoted · 7 replied · 4 reposted
Concentration
92%
share of earned reach delivered by the top 10
Reactions per 1K
11.6
3 amplifiers delivered 50% of the reach at under half this rate
Same reach as ads
$2,319
what this would have cost at a $3.10 X-ads CPM
#AmplifierShareAllocation
1
@deepfieldres
88K followersQuoted
15.0%cap300KHALO
2
@onchain_maya
13K followersQuoted
15.0%cap300KHALO
3
@protocolpaula
4.1K followersQuoted
15.0%cap300KHALO
4
@ninelivesdev
640 followersQuoted
11.8%236KHALO
5
@basebuilder_t
2.3K followersQuoted
8.7%173KHALO
6
@quietcapital
41K followersQuoted
8.1%162KHALO
7
@mirrorstack
9.7K followersQuoted
6.2%124KHALO
8
@ellenbuilds
1.2K followersReplied
3.9%79KHALO
9
@thegasfee
16K followersQuoted
3.8%76KHALO
10
@devrelkat
5.4K followersReplied
3.3%66KHALO
11
@smallcapsam
310 followersReplied
2.8%56KHALO
12
@latenightbuild
820 followersReplied
2.0%40KHALO

+ 8 more amplifiers in the full report

2 accounts flagged · 3.5% of raw score withheldno wallet above 15% of the poolOpen the full report
What gets weighted

Five things, multiplied. Not a like count.

A flat split pays the bots. A split by follower count pays whoever was already famous. Neither is what happened on your post, so neither is what Retro pays.

  1. 01

    What they did

    Writing a quote is work. A reply is a conversation. A repost is a click. They are not worth the same and the model doesn't pretend they are.

  2. 02

    How far it went

    Impressions on their post, damped so that 100× the reach is about 20× the reward. More reach always pays more — it just never pays everything.

  3. 03

    Whether it landed

    Engagement rate on their own post. A high-impression post nobody replied to was an algorithm accident, not advocacy.

  4. 04

    Whether they punched above their weight

    Reach delivered per follower they have. This is the term that pays a 600-follower believer who got eight thousand views, and the reason the board isn't just a list of whoever was already famous.

  5. 05

    How early they showed up

    Quoting twenty minutes in is a bet. Quoting three days in is a bandwagon. The premium decays to nothing after about two days.

On top of that sits a cap — no single wallet takes more than 15% of a pool, however big their account — and a damper that quietly reduces accounts with no bio, no words, or far more views than they have followers. Every damped row shows the reason next to the number.

What Retro doesn't do

The limits, before you ask.

We don't count likes

There's no affordable way to see who liked a post on X, and a like carries no reach. Eligibility is quotes, replies and reposts — the things that actually put you in front of someone new.

We don't measure repost reach

X folds a repost's impressions into the original post's view count, so a reposter has no view number of their own. We model theirs from their audience, label it as modelled, and keep it out of every reach total on the report.

We don't promise your token is worth anything

A share of a pool is a share of a pool. Retro never puts a dollar figure on unlaunched supply, and no surface we build will tell someone what their allocation will be worth.

We require disclosure

People amplifying a launch while expecting an allocation are doing paid promotion, whether or not the money has moved yet. Disclosure is written into the reward terms — not buried in a policy nobody reads.

Two ways in

Start with the report. Add the pool when you're ready.

The report

Any public post, yours or a competitor's. You get the ranked list of who carried it, what each of them delivered, and how much of it came from outside your own audience. Most launches turn out to have been carried by fewer people than the founder thinks — that number alone usually changes the next launch.

  • Who amplified, ranked by reach delivered
  • How much reach was earned vs. your own audience
  • Concentration — how few people it really came down to
  • Every amplifier's handle, link and audience size

The pool

The same leaderboard, with supply behind it. You commit publicly before the post, fund it once the token exists, and everyone on the board claims their own share against a wallet they connect themselves.

  • Commit publicly before the post goes out
  • Fund in your own token, or in USDC
  • People claim against their own handle — you never collect wallets
  • Per-wallet cap and sybil damping applied before anyone claims

Pools carry a refundable bond, held until the token lands. If it never does, the bond goes to the people who showed up — so a public commitment costs something to break.

Your first holders should be the people who showed up before there was anything to hold.

Paste a post — a launch, an announcement, anything that got carried. It's free, it takes about a minute, and there's nothing to sign up for.

Free · no account · about a minute

Reach figures on this page describe a made-up project. ProductClank does not issue, price, or make any representation about any project's token.