Campaign Lifecycle Overview

CAC Flow Diagram

Community Affiliation Campaign lifecycle diagram showing Builder List, Pre-Launch Sell, Liquidity Pool seeding, Product Launch, and Stats at Launch

Complete flow from campaign creation through pre-launch, liquidity seeding, product launch, and reward distribution.

Phases of a Campaign

Phase 1: Campaign Creation (Builder)

  • Product builder defines offering
  • Sets KPIs and success metrics
  • Structures reward distribution
  • Prepares for Pre-Launch Party

Phase 2: Pre-Launch Party (3 Days)

  • Early believers contribute to token pool
  • 30% of token supply distributed pro-rata
  • Initial liquidity seeded
  • Community awareness builds

Phase 3: Liquidity Seeding (Automatic)

  • Initial proceeds seed liquidity at party price
  • Remaining token supply spreads across price curve
  • DEX liquidity pool established
  • Trading becomes possible

Phase 4: Product Launch

  • Product goes live publicly
  • Communities activate promotion
  • Members share and promote
  • New users flow in

Phase 5: Active Campaign

  • Real-time KPI tracking
  • Ongoing promotion and growth
  • Token trading active
  • Community engagement peaks

Phase 6: KPI Achievement & Rewards

  • Milestones reached (or not)
  • Rewards unlock to community treasury
  • Distribution mechanisms activate
  • Value flows to community

Phase 7: Post-Campaign (Optional)

  • Ongoing revenue sharing (if structured)
  • Long-term partnerships
  • Secondary campaigns possible