Campaign Lifecycle Overview
CAC Flow Diagram

Complete flow from campaign creation through pre-launch, liquidity seeding, product launch, and reward distribution.
Phases of a Campaign
Phase 1: Campaign Creation (Builder)
- Product builder defines offering
- Sets KPIs and success metrics
- Structures reward distribution
- Prepares for Pre-Launch Party
Phase 2: Pre-Launch Party (3 Days)
- Early believers contribute to token pool
- 30% of token supply distributed pro-rata
- Initial liquidity seeded
- Community awareness builds
Phase 3: Liquidity Seeding (Automatic)
- Initial proceeds seed liquidity at party price
- Remaining token supply spreads across price curve
- DEX liquidity pool established
- Trading becomes possible
Phase 4: Product Launch
- Product goes live publicly
- Communities activate promotion
- Members share and promote
- New users flow in
Phase 5: Active Campaign
- Real-time KPI tracking
- Ongoing promotion and growth
- Token trading active
- Community engagement peaks
Phase 6: KPI Achievement & Rewards
- Milestones reached (or not)
- Rewards unlock to community treasury
- Distribution mechanisms activate
- Value flows to community
Phase 7: Post-Campaign (Optional)
- Ongoing revenue sharing (if structured)
- Long-term partnerships
- Secondary campaigns possible