Any brand composes a campaign — pick a network, an action, and a reward — and we mobilize the community that executes it. The examples on this page are just presets: every campaign is custom, and you pay only for the outcome you care about.
And because it's callable from the web, a Farcaster mini-app, or your own agent (API · MCP · skill), distribution becomes something your software triggers — not a dashboard someone logs into.
This spine never changes — it's what stays constant while the five axes below vary. Every product surface is a way of instrumenting one step of it.
Orthogonal by design. A campaign is a coordinate: pick one (or a set) on each axis. Roadmap work is almost always 'add a value to one axis' — which is exactly what can be templatized (see §08).
Where axis A meets axis B. Hover a cell to read its coordinate. The shape of this grid is the roadmap: a new network is a column, a new action is a row, and most cells are the same three verification patterns underneath.
| action ↓ network → | X | YouTube | GitHub | |||
|---|---|---|---|---|---|---|
| Repost / share | ● live | ● live | — | — | ○ next | — |
| Reply / comment | ● live | ● live | ● live | ● live | ● live | ○ next |
| Like / upvote | ● live | ● live | ● live | ○ next | ● live | — |
| Star repo | — | — | — | — | — | ● live |
| Create · freestyle | ● live | ● live | ● live | ● live | ● live | ○ next |
Every card below is one coordinate through the axes. They aren't a fixed menu: describe the outcome you want and we compose the campaign for it — you pay for that outcome, nothing else.
Before anyone acts, the platform finds the surface worth acting on — the same 'add a network' pattern, one layer up: each network gets a way to find who and where.
The same capabilities, exposed to three kinds of operator. This is the wedge: traditional growth apps are places a human logs into; here a campaign is something your own agent or workflow can trigger. Every new capability should reach all three surfaces.
Axis D, told as evolution. Each rail was added without throwing away the last — they compose. Credits sit on the builder's side; crypto and points settle on the earner's side.
Axis E is the business model. Same actions, same rails; what changes is the source of the money and how tightly it's bound to a single campaign.
This is the payoff of drawing it this way. Because the axes are orthogonal, most future work is one of five moves — and each move is the same checklist every time. That's a skill.
Read left to right, each stage is 'we generalized one axis.' The story is not more features — it's the same loop, widened.
Pull the level to match the room. Same platform, focused for the listener.