Campaigns

Campaigns allow builders to create structured engagement opportunities with rewards for users who complete specific actions.

What is a Campaign?

A campaign is a builder-created initiative that includes:

• Reward Pool: Tokens or rewards to be distributed
• Action Items: Tasks users must complete to earn rewards
• Duration: Start and end dates for the campaign
• Participation Types: Different ways users can participate

Campaign Types

Standard Campaigns

Standard campaigns allow users to complete action items and earn rewards. Examples include:

• Follow on social media
• Sign up for a waitlist
• Share with friends
• Complete a survey

App of the Day Campaigns

These campaigns are created automatically when a builder joins an auction. The winner becomes "App of the Day" and distributes rewards to their supporters.

Creating a Campaign

1. Navigate to the campaign creation page
2. Select your product
3. Set reward amount and distribution method
4. Add action items for users to complete
5. Set campaign duration
6. Submit and activate the campaign

Participating in Campaigns

Users can participate by:

1. Finding campaigns on product pages or the campaigns feed
2. Reviewing action items and rewards
3. Completing required actions
4. Verifying completion (may require proof)
5. Receiving rewards upon campaign completion

Reward Distribution

Rewards can be distributed in several ways:

• Per-Action: Fixed reward per completed action
• Raffle: Random selection from participants
• Weighted: Based on participation level or points
• Split Contract: Using 0xSplits for automatic distribution