Setting KPIs

What are KPIs?

Key Performance Indicators are the measurable goals that must be achieved for the reward pool to unlock.

KPI Best Practices

1. Measurable & Verifiable

• Clear numeric targets
• Transparent tracking
• On-chain verification where possible

2. Achievable but Meaningful

• Stretch goals that show real traction
• Not impossible to reach
• Demonstrates product-market fit

3. Time-Bound

• Define timeframe for achievement
• Creates urgency and focus
• Clear success/failure determination

Common KPI Types

User Acquisition KPIs

• Minimum signups (e.g., 10,000 users)
• Active users (e.g., 5,000 monthly active)
• Retention rates (e.g., 40% 30-day retention)

Revenue KPIs

• Total revenue milestone (e.g., $100K)
• Paying customer count (e.g., 1,000 customers)
• Average order value targets

Engagement KPIs

• Daily active users
• Session duration
• Feature adoption rates

Hybrid KPIs

• Combine multiple metrics
• Example: "5,000 signups AND $50K revenue"
• Creates balanced incentives

Examples

• SaaS Product: "10,000 signups + 1,000 paying customers in 6 months"
• E-commerce: "$200K in GMV within 90 days"
• Content Platform: "25,000 users + 50% 30-day retention"