We get the people your buyers listen to posting about you.
We build the roster, give them something worth posting, and reward every verified post. You see exactly what landed.
Run it on yourself. Then sell it to your studios.
A standing group of people with a reason to talk about you
Build the roster
We find the individuals who reach your buyers - the consultants, podcast hosts and studio operators posting on LinkedIn every day - and get verified contact details for them.
Give them something worth posting
Campaigns with a real angle, and a draft they can make their own. Nobody is asked to repost a press release.
They earn, you measure
Points for every verified post, a leaderboard, rewards at the end. Every post is tracked, so you see what landed and what did not.
Individual people, posting from their own accounts
This is not PR. Nobody pitches an editor and hopes for a mention. Every post comes from a person's own account, on their own feed, and they are paid for it.
UA and monetization consultants
They post daily, and their comment sections are where studios actually argue about store fees and D2C. The core of the roster.
Podcast hosts and co-hosts
LinkedIn, YouTube
Clips and takes between episodes. One of them mentioning you is worth more than a banner on the episode.
Studio operators who post in public
“Here is what we changed and what it did to revenue.” The most credible voice available, because they are your buyer.
Mobile gamedev creators
YouTube, TikTok
Teardowns and shorts. Less useful for signing studios, but this is the layer Phase 2 runs on once you are pointing it at players.
We are not chasing the three famous analysts
A consultant with eight thousand engaged followers in your exact market beats a megaphone with a million mixed ones - and unlike the megaphone, they will actually join a rewarded program. The roster is built from the tier that participates, not the tier that gets quoted.
Not a testimonial. A take, with you in it.
A UA and monetization consultant
LinkedIn · from the roster
Spent the week in three different web shop dashboards.
Checkout isn’t the problem. All three convert fine once a player actually lands on the page. The problem is how few ever land — the shop sits outside the game and nothing pulls players across it.
The one team that moved the number did something obvious in hindsight. They paid their most active players in shop credit for talking about the game. The credit only spends in the shop, so collecting the reward is the first visit.
Appcharge is the only stack I’ve seen wire that in without a six month integration.
Disclosure: paid partnership with Appcharge.
Opens with their own work
The first two lines are the poster’s observation, not your message. That is what earns the read.
The mention is earned, and late
You appear in line four, as the answer to a problem they set up. Lead with the brand and the post dies.
Disclosure is built in
Paid posts get labelled. It costs nothing in credibility and it keeps you clear of the platforms and the regulators.
Written as an illustration, not lifted from anyone's feed and not attributed to a real person. Real drafts are written against the poster's own voice and whatever they are already arguing about that week.
A known voice beats a brand account, every time
People trust people
A known voice saying it once outperforms a brand account saying it ten times. You are borrowing credibility you cannot buy with ads.
Rewards make it repeat
A favour happens once. Points, standing and a payout at the end turn it into a program people come back to - which is the only way this compounds.
It is measured, so it is a channel
Every post is verified and attributed. That is the difference between a brand exercise you defend at budget time and a channel you scale.
The same program, twice
Point it at the people your buyers read
Newsletter writers, podcast hosts, the monetization and UA people whose posts your buyers actually read. A few hundred people, not millions - a findable universe.
- Roster
- Games-industry voices
- Outcome
- Visibility with the studios you want to sign
Point it at the players inside your studios' games
Same program, different roster. Players earn points for helping the game grow, and cash them out as shop credit - so the reward is redeemed in the web shop you already power.
- Roster
- Players of your customers' games
- Outcome
- A traffic layer you sell alongside the shop
Phase 1 is the pilot for Phase 2. You learn the mechanic on your own funnel, with your own budget and your own risk - before you put your name on it for a customer.
Thirty minutes
Enough to walk through the concept, show you what a roster for your market actually looks like, and decide together whether Phase 1 is worth running.